This Middle Eastern Company Is Setting a Remarkable Example of Distribution in FMCG Sector

Harry T. Prewitt
2 min readJun 21, 2019

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Distribution is a core aspect of any contemporary business strategy that leading corporations follow. In the dimension of FMCG (Fast Moving Consumer Goods) sector, implementing the right distribution strategy is essential because it remains an integral and essential part of their business’ success. Distribution directly lays an impact on maximizing revenue and profitability for these FMCGs.

Some of the leading giants in the FMCG sector outsource their entire distribution channel. They partner with specialized corporations who bring their expertise and top-tier strategies for getting the distribution right. Companies that have a global reach and cater to customers worldwide especially have to focus on their distribution wing to ensure that it performs effectively.

These companies divide their distribution network based on the regions they are operating in. A primary example remains the Middle East region where some of the best consumer giants actively operate.

Saudi Arabia is a lucrative market for leading consumer giants. Their success in this region comes primarily with the specialized distribution carried out by Binzagr Company. Headed by Abdullah Binzagr who is widely known as a business magnate, retail stores owner, luxury brands distributor, and a retail operator in the Middle East.

Abdullah Binzagr’s company is recognized as the leading distributor in Saudi Arabia, which is in service for a staggering 130 years now. Distribution is its key area of specialization which is well attributed to the company’s history of trading between Europe and the Middle-East since the 1880s.

Binzagr Company provides an all-rounded distribution service with a top-notch infrastructure, which is basically a fundamental requirement to be successful in the Saudi Arabian consumer market. They are a highly revered business that understands the complexities of the market and what it demands. They specialize in the logistics of automobile tires, homecare products, beauty and personal care products, beverages, and several kinds of foods.

This distribution giant brings in its expert knowledge and experience of the market. It is constantly evolving in its practice and treats every challenge as a stepping stone. Binzagr Company is highly trusted by a vast array of clients in their portfolio mainly because this company shows great interest in their client’s ambitions, thereby proving to be a key player in helping businesses achieve their objectives.

Binzagr Company also benefits from highly qualified professionals who carry years of experience accompanied by a drive to go beyond miles in safeguarding the clients’ best interests. The company’s unmatched services have allowed it to have a plethora of FMCG giants on their growing portfolio. Some of their major clients include Unilever, Dunlop, Carlsberg, Hershey’s, Iffco, Britannia, Kraft Heinz, BFSA, Carl Kuhne KG, Delifrance, Mazola, Segafreddo, McCain Foods, Arla, and many more.

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